About Us

About VBC

VBC, also known as Virginia Book Company has been part of the VCU community since 1986. We started as an affordable bookstore on campus, helping students get the materials they needed without the high price tag. Over the years, our focus expanded as more and more customers came to us for officially licensed VCU merchandise, school supplies, and everyday campus essentials.

Growing With the Community

By 2005, VBC had become a trusted spot for VCU gear and apparel. In 2023, we shifted fully into what we do best—apparel, gear, gifts, and all things VCU—and moved into the two‑story Victorian home right next door. After converting the house into a bright, welcoming retail space, we reopened with an even wider selection of VCU, RVA and Greek merchandise.

What We’re Known For

We’re a local, independent shop with a long history of serving students, alumni, families, and neighbors. Our team is friendly, knowledgeable, and always ready to help you find what you’re looking for—whether it’s the perfect hoodie, a last‑minute supply, or a gift that shows off your VCU pride.

Visit Us on Shafer Street

We’re proud to serve this community, and we work hard to make sure every customer feels welcome. Stop by our 310 Shafer Street location and see what’s new as we celebrate 40 years in business. We love our customers, and it shows!